Hauler Hero
The Request:
”We have a trade show coming up in a month, we have branding but no way to bring everything together… this is last minute.”
Brand Overview:
Hauler Hero is a brand synonymous with efficiency, reliability, and cutting-edge technology. Their commitment to revolutionizing the waste management industry is evident in every aspect of their business.
Project Scope:
Our creative challenge was to reflect Hauler Hero’s values, while maintaining the integrity of their established style guide. Our mission was clear: to translate the brand's unique style into functional, compelling designs that appeal to high-tech investors, and haulers alike.
Business Cards:
We adhered closely to the brand's style guide, focusing on its color palette, typography, and visual elements. The result? Clean, modern cards incorporating the brand's logo and key information, radiating professionalism and innovation with every exchange.
Trade Show Booth:
Our goal was to design a trade show booth that not only captivated but communicated Hauler Hero's core message. Staying true to the brand's style guide ensured a consistent look and feel. Featuring large, impactful visuals and the brand's inviting color palette, the booth became a magnet, drawing attendees in and leaving an indelible impression of Hauler Hero's innovation and expertise.
Pitch Deck:
The objective for the pitch deck was clear: effectively communicate Hauler Hero's value proposition. Aligned with the brand's style guide, the deck featured a compelling narrative supported by visuals highlighting strengths, innovation, and impact. The result was a cohesive and engaging presentation, leaving a lasting impression on potential partners and investors.
Brochure:
Featuring a structured layout with the brand's colors, typography, and imagery, the brochure provided a detailed overview of Hauler Hero's services and offerings. Designed for clarity and impact, it became an effective and engaging tool for communicating the brand's value to clients and partners.
Conclusion:
Our creative journey for Hauler Hero's first trade show was driven by a commitment to authenticity, innovation, and excellence. By leveraging the brand's style guide and infusing it into our designs, we aimed to create a cohesive and compelling presence that captivated the audience. This marked the beginning of Hauler Hero's journey to redefine the waste management industry, and we're excited to have been part of this transformation.
2024
The Request:
In early 2024, Hauler Hero approached us to enhance their booth setup with an additional backdrop to showcase their software's capabilities.
Project Scope:
We incorporated elements from their brochure, including icons representing their target market. To differentiate from their blue title background, we selected a black backdrop featuring their trademark tire marks, creating a striking and cohesive design. Additionally, we included captivating screenshots from their desktop and mobile applications to highlight their software's functionality.
Brochure:
With a structured design showcasing the brand's colors, typography, and visuals, the brochure outlined Hauler Hero's services and capabilities. As new features were integrated into their software, the brochure expanded to 24 pages. Each page was enhanced with a stylized "HH" pattern at the top and bottom. The focus was on a clear layout to ensure easy navigation through the additional content. This redesign resulted in a compelling and informative tool that effectively communicated the brand's value to clients and partners.
Tradeshow Video:
Displayed on a TV at the booth, this video served as a simplified extension of the brochure. We condensed the copy and placed a heavy emphasis on imagery. Leveraging the dynamic nature of the asset, we included a video testimonial from one of their prominent clients, adding a compelling, interactive element to their exhibit.