About Us

Our founder (Luke) is an outdoor enthusiast, and action sports aficionado with a deep passion for motorsports. Luke thrives on leadership roles, applying his experience, and drive to all aspects of his life. He began his design journey at the age of 10 by painting his first goalie mask, and has since honed his skills into a successful career. Known as “The Wolf” for his ability to lead, and deliver projects on time, within budget, and to the highest standards, Luke excels in mentoring junior designers, and elevating their craft.

Big Trouble Creative was born out of Luke’s knack for rescuing companies from tight spots. Whether it’s last-minute tradeshow assets, or guiding startups through their branding journey, Luke’s expertise has been a reliable solution for many. Inspired by Winston Wolf from Pulp Fiction, whose mantra is “I solve problems,” Luke embodies this problem-solving spirit. At Big Trouble Creative, the mission is to craft brands that break through the noise, driving change, and leaving a lasting impact on consumers. Luke’s commitment to excellence, and his unique ability to turn challenges into opportunities are the driving forces behind the agency’s success.