Ginetta Cars
Launching Ginetta:
Armed with virtually no marketing assets, we were challenged with introducing a revered British race car manufacturer to the vast American market. As the name was virtually unheard of in America, we crafted a compelling narrative that would resonate with the American audience by basing the visuals off of the company's website.
Project Scope:
Ginetta handed us a U.K. style guide as a starting point, but we needed to craft something entirely new to captivate the U.S. demographic. To add to the adventure, we had to source all our images through U.S. photographers once the cars crossed the pond. Our small, nimble team took charge, directing photographers and curating a captivating library of visuals designed for print, digital, and social assets.
Catalog:
A Symphony of Innovation: Our creative journey commenced with the creation of the catalog – a piece of art in both print and e-book formats. While respecting the bounds of the style guide, our mission was clear. We needed to not only showcase the car's fundamentals, what every driver seeks, but also weave a compelling narrative that set Ginetta apart from the automotive crowd. What distinguishes Ginetta is its promise of a driver's experience unlike any other, complete with actual manufacturer track support.
Web, Banners, and Emails: Simplicity Meets Impact:
As we navigated this creative journey, the design of the website, banners, and email campaigns followed suit. We embraced the ethos of simplicity, delivering easy-to-find information with arresting visuals that resonated with Ginetta's essence. It was all about the basics, presented with elegance, alluring every curious eye that landed on our creations.
Diverse Deliverables:
Our creative journey encompassed an array of deliverables, each a unique piece of the Ginetta puzzle. From crafting compelling press releases to designing spec sheets, apparel that mirrored the brand's identity, digital designs for the web and email, to an engaging e-book – we left no stone unturned. Even the show assets, like the tent, were meticulously designed to embody Ginetta's spirit and make a statement.
Our mission is to breathe life into the Ginetta brand in North America, turning a blank canvas into a masterpiece, and bridging the gap between two continents with the roar of engines and the thrill of motorsport. Through creativity, vision, and a touch of motorsport magic, we aim to introduce the U.S. to the legacy, innovation, and sheer driving pleasure that is Ginetta.
