BRUNT Workwear
Brand Overview:
BRUNT Workwear, a dynamic startup, specializes in delivering top-notch footwear and apparel for consumer packaged goods. The company's mission is to simplify the lives of workers, by revolutionizing the workwear industry. Their strategy involves offering high-quality products at accessible price points through direct-to-consumer sales, eliminating the traditional retail mark-ups.
Project Scope:
BRUNT Workwear has engaged our creative expertise to develop a new landing page for their apparel line, which includes the Whitman pants, as well as the Martin pants, and shorts. Additionally, we are tasked with designing an email layout for their upcoming marketing campaign.
Alignment with Brand:
The brand's message deeply resonates with our team, especially given our personal connections with individuals in the trades. We share a natural affinity with BRUNT's look and voice, making this project a compelling creative undertaking.
Landing Page Design:
Our landing page design embodies the essence of BRUNT's brand identity and tone, with a particular emphasis on mobile responsiveness. To achieve this, we adopted a "mobile-first" approach using Adobe XD. The existing banner and footer serve as foundational elements in our design. Drawing from our experience in helmet painting, we leveraged high-contrast and vibrant colors to grab immediate attention. BRUNT's natural color palette provides an ideal backdrop for highlighting product images with contrast, while ensuring that the call-to-action (CTA), messaging, and social-proof reviews remain prominently above the fold. We also incorporated product highlights, using icons to further enhance the visual appeal of the page.
Email Layout:
Our email layout seamlessly aligned with BRUNT's overall branding and website design, ensuring a modern and cohesive look. With only one lifestyle photoshoot completed for the new product, the challenge was the limited availability of usable photography; we overcame this by taking a minimalist approach. Our strategy focused on presenting key information above the fold, by minimizing text boxes. The layout featured a logo bar at the top, followed by an introduction to the new product, a lifestyle image, and a compelling call-to-action. Subsequently, we included a product shot, brief description, another CTA, and a features sketch. As users scroll, the content will become more text-heavy, providing comprehensive product details before concluding with a contact CTA button. We were able to keep all vital information within immediate view, minimizing the need for excessive scrolling.
Comparative Chart:
Given the similarity of features, but significant price difference between the Whitman, and Martin pants, effectively showcasing these distinctions is crucial.
Our approach involved developing a visual chart that can also serve as a printed tag. We meticulously selected features most relevant to consumers, comparing all pants and shorts models in a simplified, and user-friendly manner. Emphasis was placed on simplicity and clarity, aligning with the no-nonsense approach favored by the workwear market.
Our creative journey for BRUNT Workwear involve a careful balance of design elements, mobile optimization, and effective communication to bring their brand's vision to life and connect with their audience in a compelling way.